Google Ads or Local SEO?

marketing budget

Johnna Kassie

Writer at Hot Local Spot

Have a strict marketing budget and don’t know whether to buy Google Ads or invest in local SEO? Well, even Google says that local SEO is a better choice in the long run.

Google Ads is a form of online advertising that allows businesses to place ads on the Google search engine and other Google-affiliated websites. Google Ads operates on a pay-per-click (PPC) basis, which means businesses only pay when someone clicks on their ad. businesses can set a budget for their Google Ads campaign and choose how much they’re willing to pay per click. Google Ads also allows businesses to target their ads to specific demographics, interests, and locations.

SEO has a better conversion rate than PPC for a number of reasons. When someone sees an ad, they know that it is an advertisement and are less likely to trust the information that it contains. However, when they see a result from a search engine, they are more likely to trust it because it is not an advertisement. This trust can lead to higher conversion rates.

SEO is a more sustainable long-term strategy than PPC. Once you achieve a high ranking for a particular keyword, you will continue to get traffic to your site as long as you maintain that ranking. With PPC, on the other hand, you have to keep paying for ads in order to get traffic. This can become expensive over time, and is not a sustainable strategy.

SEO can help you build brand awareness and credibility. When your site appears in the search results for relevant keywords, it helps to build your brand and make your site more credible in the eyes of potential customers. This can lead to higher conversion rates, as people are more likely to convert when they are familiar with your brand and trust your site.

Finally, SEO is a more cost-effective strategy than PPC. While you do have to invest time and effort into SEO, it is generally more affordable than paying for PPC ads. This makes it a more attractive option for businesses, which can lead to higher conversion rates.

Overall, SEO has a number of advantages over PPC that make it a more effective strategy for achieving long-term results.


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