Case study

Jewelry store in New York, NY

+ 1231 %

Impressions

+ 9

New orders per month

+ 734 %

Search traffic

- 39

Average position

- 7 %

Bounce rate

+ 95 %

Conversion rate

Project overview.

This is a small, family-owned business in New York that specializes in high-end, custom pieces. They had an outdated website and were not ranking well in search engines for their target keywords.

They approached us wanting to increase their online visibility and organic traffic with the goal of generating more sales.

We focused on helping the jewelry store to build their brand online and increase their visibility through SEO. We worked with the client to create their custom local SEO strategy. And then, we helped them optimize their website for relevant keywords, create new content, and build backlinks from high-quality websites.

Through our efforts, we were able to help them rank for relevant keywords, which increased traffic to their website and skyrocketed their online sales.

Our process.

Step #1

Understanding the client's local market.

Step #2

Setting up the monthly budget.

Step #3

Starting the local SEO campaign.

The challenges.

This is a small local business with a limited budget in a very competitive market. And they needed to increase its organic traffic and improve its search rankings in order to generate more sales.

They had an outdated and not mobile-friendly website that was not optimized for any particular keywords, which made it difficult for potential customers to find them online. Their website was loading very slow. The website pages were lacking a clear call to action. And they had no backlinks from other websites, which is a key factor in SEO because they help search engines determine the quality and relevance of a website.

The strategy.

The first step was to do a full audit of the website and identify any areas that needed improvement. After conducting an audit of their website and reviewing their current digital marketing efforts, we identified several areas where they could improve their SEO strategy.

We did an extensive keyword research to find the most relevant and high-traffic keywords for the jewelry store’s niche. And then we worked with the client to improve their on-page SEO and create keyword-targeted content.

Our team optimized the speed performance of the website. We reduced the size of the images, minified HTML and CSS files, and eliminated unnecessary JavaScript code. As a result, we were able to improve the loading time of pages by 130%.

We then proceeded to improve the site’s structure and organization.This involved identifying and fixing broken links, improving navigation, and, most important, ensuring that all pages have a clear call to action.

Once the website was optimized, we began working on building links from high-quality websites to increase the site’s authority and improve its visibility in search results.

Executing the strategy.

In the first two months of our SEO campaign, we implemented our on-page optimization strategy which resulted in a 120% increase in organic traffic.

The number of pages visited per session increased by 160%. Overall, the site’s conversion rate doubled, and the average online order value went up by 30%.

After 6 months of working on this project, we dramatically improved their search engine rankings for their main keywords which resulted in more than 700% increase in organic traffic. 

Their online sales skyrocketed resulting in 15 new orders per month.