How to Rank Your Website Locally.

google maps

Johnna Kassie

Writer at Hot Local Spot

It’s simple: appearing first in the search results is the best way to get more customers. More customers means more business, and that’s what we all want. And here’s how to do it.

Optimize your Google My Business profile. 

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you, contact you, and learn more about your business.

Here are a few simple steps you can take to optimize your GMB profile and improve your chances of ranking high in search results.

1. Fill out your profile completely. 

One of the most important things you can do to optimize your GMB profile is to fill it out completely. This means including accurate and up-to-date information about your business, such as your business name, address, and hours of operation.

You should also add a description of your business, as well as photos and videos. The more information you can provide, the better. Not only will this help your profile rank higher in search results, but it will also make it more likely that potential customers will find the information they’re looking for.

2. Add keywords to your profile.

Another important thing to do is to add relevant keywords to your GMB profile. These are the words and phrases that people are likely to use when searching for businesses like yours.

For example, if you’re a pizzeria, some relevant keywords might be “pizza,” “pizza delivery,” and “pizza near me.” Including these keywords in your profile will help it show up in search results when people use these terms.

3. Encourage customers to leave reviews. 

One of the best ways to optimize your GMB profile is to encourage customers to leave reviews. Google uses customer reviews as one of the factors in its ranking algorithm, so the more positive reviews you have, the better.

There are a few things you can do to encourage customers to leave reviews, such as sending follow-up emails after they make a purchase or placing signs in your store. Just make sure that you’re not asking for reviews directly, as this could violate Google’s terms of service.

4. Respond to reviews. 

It’s not enough to just have customer reviews; you also need to respond to them. Google sees businesses that take the time to respond to reviews as being more engaged and responsive, which can help your profile rank higher.

When responding to reviews, always be professional and courteous. Thank customers for their feedback, whether it’s positive or negative. And if someone leaves a negative review, try to resolve the issue offline if possible.

5. Use Google Posts. 

Google Posts is a feature of GMB that allows you to share news and updates about your business directly on your profile. This is a great way to keep your profile active and up-to-date, which can help it rank higher in search results.

To use Google Posts, simply log in to your GMB account and click on “Posts” from the menu. From there, you can create a new post by entering the text, photos, or videos you want to share. Each post can be up to 300 words in length.

By following these tips, you can optimize your GMB profile and improve your chances of ranking high in search results. Just remember to be patient; it can take some time for your profile to start appearing higher in results.

NAP (Name, Address, Phone Number).

A local citation is any mention of your business on the web; it is an online reference to your business’ name, address and phone number (NAP). Creating local citations helps to improve your local SEO by building trust and credibility with search engines, and helping them to verify your business information. The most important thing is to make sure that your NAP is consistent across all platforms.

Local Reviews.

As the world goes increasingly digital, it’s more important than ever for businesses to have a strong online presence. One key component of a strong online presence is a Google My Business profile. And one key component of a strong Google My Business profile is local reviews.

Local reviews are important for a number of reasons. First, they improve your profile’s visibility in search results. When potential customers search for businesses like yours, Google takes into account a number of factors, including local reviews, to determine which profiles to show.

Second, local reviews improve your profile’s click-through rate. That is, when potential customers see your profile in search results, they’re more likely to click on it if it has positive local reviews.

Third, local reviews improve your profile’s conversion rate. That is, once potential customers click on your profile, they’re more likely to take the desired action (e.g., make a purchase, sign up for a newsletter, etc.) if your profile has positive local reviews.

It’s worth mentioning that this doesn’t just mean Google reviews. You’ll also want to focus on getting reviews on your Yelp page (they’re used by Apple maps), along with other local directories. Your first priority should be Google reviews though.

The best way to get more reviews for your Google My Business profile will vary depending on your business and customers. However, some tips on how to get more reviews for your Google My Business profile include:

  • Asking customers to leave a review after they have made a purchase or used your service.
  • Offering incentives for customers to leave a review.
  • Making it easy for customers to leave a review by providing a link to your Google My Business profile on your website or in your email signature.

Local On-Page SEO Factors.

As the name suggests, local on-page SEO factors are those that impact your website’s ability to rank in local search engine results pages (SERPs). While the factors that influence your website’s ranking in SERPs are constantly changing and evolving, there are a few key on-page SEO factors that have remained relatively constant over the years.

Here’s how you can optimize your web pages for specific location:

  • Try to add your City/Region, plus a relevant keyword, within your landing page title tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page H1 tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page URL.
  • Try to add your City/Region, plus a relevant keyword, within your landing page content.
  • Try to add your City/Region, plus a relevant keyword, within your landing page image ALT attributes.
  • Embed a Google map with your business marker into your landing page.

Write high-quality, long-form content.

If you want to improve your website’s local SEO, you need to start creating high-quality, long-form content.

But what exactly is long-form content?

Long-form content is simply longer pieces of content than what you’re used to writing. Usually, it ranges from 1,500 to 3,000 words or more.

And while it may seem like a lot of work to create such content, the truth is that it can be quite easy – as long as you know what you’re doing.

Here are a few tips on how to write high-quality, long-form content for local SEO:

1. Do your research. 

Before you start writing, it’s important to do your research and understand your audience.

Who are you writing for? What are their needs and wants? What kind of information are they looking for?

Answering these questions will help you create content that is relevant and useful to your readers.

2. Write for your readers, not for the search engines. 

One common mistake that many businesses make is writing for the search engines instead of their readers.

While it’s important to use keywords and other SEO strategies, your content should first and foremost be focused on your readers.

Your goal should be to provide value and help them solve their problems. If you can do that, the search engines will take notice and reward you with higher rankings.

3. Make it scannable. 

When writing long-form content, it’s important to make it scannable.

People have short attention spans and are often scanning content rather than reading it word for word.

So, how do you make your content scannable?

Use short paragraphs, subheadings, and bulleted lists. This will make your content easier to read and more likely to hold people’s attention.

4. Use images and videos. 

Images and videos are a great way to break up your text and make your content more visually appealing.

In addition, they can help explain complex concepts and make your content more engaging.

5. Promote your content. 

Once you’ve created your content, it’s important to promote it.

There are a number of ways to promote your content, including social media, email marketing, etc.

The key is to get your content in front of as many people as possible. The more people that see it, the more likely it is that someone will click through to your website.

By following these tips, you can start creating high-quality, long-form content that will help improve your website’s local SEO.

Optimize Your Site for Mobile.

Google is indexing sites based on mobile friendliness.

If your site isn’t mobile friendly but your competitor’s site is, you’ll lose out because they will rank better than you.

If that’s not enough reason to make your site mobile friendly, consider this: If a site isn’t mobile-friendly, most of your visitors will leave, giving you a sky-high bounce rate.

It is no secret that mobile devices are taking over the internet. More and more people are using their smartphones and tablets to go online, and they are doing it more often than ever before. This trend is only going to continue, which is why it is so important for businesses to make sure that their websites are optimized for mobile.

There are a few things that you need to do in order to make sure your website is optimized for mobile. First, you need to make sure that your website is responsive. This means that your website will automatically adjust to fit the screen of any device that is accessing it. This is important because it ensures that your website will always look its best, no matter what device it is being viewed on.

Another thing that you need to do to optimize your website for mobile is to simplify your design. This means getting rid of any unnecessary elements that might make your website look cluttered or busy. Stick to a simple design that is easy to navigate and that loads quickly.

Finally, you need to make sure that your website is designed for touch. This means making sure that all of your buttons and links are big enough to be easily tapped on a mobile device. If your website is not designed for touch, then users are likely to get frustrated and give up on trying to use it.

Local Link Building.

Local link building is one of the most important aspects of local SEO. By building local links, you are essentially telling search engines that your website is relevant to a specific geographic area. This signals to search engines that you are a credible source of information for people who live in or are interested in that geographic area.

There are a few different ways to build local links. One way is to submit your website to local directories. This is a great way to get your website in front of a new audience and to tell search engines that your website is relevant to a specific geographic area.

Another great way to build local links is to partner with other local businesses. You can do this by exchanging links with other local businesses or by writing guest blog posts on other local websites. This is a great way to get your website in front of a new audience and to show search engines that you are a credible source of information for people who live in or are interested in that geographic area.

Finally, you can also build local links by participating in local events and by being active on social media. This is a great way to get your name and your website out there in front of a new audience.

Building local links is a great way to improve your website traffic. By building local links, you are telling search engines that your website is relevant to a specific geographic area. This signals to search engines that you are a credible source of information for people who live in or are interested in that geographic area.

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