Case study

Cosmetic dentist in Houston, TX

+ 636 %

Impressions

+ 41

New clients per month

+ 365 %

Search traffic

- 12

Average position

- 17 %

Bounce rate

+ 43 %

Conversion rate

Project overview.

The client is a cosmetic dentist in Houston, TX. They wanted to increase their online visibility and attract new patients.

They have been in business for several years but felt that they were not getting the exposure they deserved online.

Their website wasn’t ranking on the first page of Google search for their key terms and as the results they were not getting much traffic from organic search.

The client approached us wanting to increase traffic to their website and improve their search engine rankings for keywords related to dental services in Houston and ultimately get more new patients through their door.

Our process.

Step #1

Understanding the client's local market.

Step #2

Setting up the monthly budget.

Step #3

Starting the local SEO campaign.

The challenges.

Dental SEO is very competitive, and it is hard to rank high in search results. There are already many dental practices in Houston, and we needed to stand out from the crowd.

The client’s website was not appearing in search results for the key terms. And their Google My Business profile was not appearing in the local map pack as well.

After conducting an initial analysis, we determined that the client’s website was not optimally configured for search engines and that there were opportunities to improve the site’s content and structure.

The website lacked engaging content and a clear call-to-action. They had just a few low-quality backlinks pointing to their website. And we also identified several technical issues that needed to be addressed.

The strategy.

We began by conducting keyword research to identify the best keywords for their dental practice. And then we created a customized local SEO plan to optimize the website for those keywords.

We worked with the client to create SEO-friendly landing pages and blog posts that would help them rank for relevant keywords. We also helped them redesign their website to be more user-friendly and added a clear call-to-action on every page.

Then we started a link building campaign to help improve the website’s authority and visibility in Google search results.

Executing the strategy.

We implemented an SEO campaign that targeted high-value keywords related to the client’s services. Through on-page optimization and the link building campaign, we were able to help the client rank for those keywords and drive more traffic to their website.

Within 3 months of working with us, the client’s website had climbed to the first page of Google for several high-traffic keywords. They were also seeing an increase in organic traffic and new patient inquiries.

After 6 months of our SEO efforts, the client saw a significant increase in organic traffic. Their website now ranks on the first page of Google for several high-volume keywords.