Case study

Jewelry store in New York, NY

+ 1231 %

Impressions

+ 9

New orders per month

+ 734 %

Search traffic

- 39

Average position

- 7 %

Bounce rate

+ 95 %

Conversion rate

Project overview.

This is a small, family-owned business in New York City that specializes in high-end, custom pieces. They had an outdated website and were not ranking well in the search results for their target keywords.

They wanted to increase their online visibility and drive more organic traffic to generate more sales.

We focused on helping them build their brand online and increase its visibility through SEO. We worked with the client to create a custom local SEO strategy. And then, we helped them optimize their website for relevant keywords, create new content, and build backlinks from high-quality websites.

Through our efforts, we were able to help them rank for their targeted keywords, which increased traffic to their website and skyrocketed their online sales.

Our process.

Step #1

Understanding the client's local market.

Step #2

Setting up the monthly budget.

Step #3

Starting the local SEO campaign.

The challenges.

This is a small local business with a limited budget in a very competitive market.

They had an outdated and not mobile-friendly website with no content, no backlinks, and their website pages didn’t have a clear call to action.

The strategy.

We did keyword research to find the most relevant and high-traffic keywords for the jewelry store’s niche. And then, we worked on improving their on-page SEO and create keyword-targeted content.

Our team optimized the speed performance of the website. We reduced the size of the images, minified HTML and CSS files, and eliminated unnecessary JavaScript code. As a result, we were able to improve the loading time of pages by 130%.

We then proceeded to improve the site’s structure. We identified and fixed broken links, improved navigation, and, most importantly, we put a clear call to action on each page.

Then, we began working on building links from high-quality websites to increase the site’s authority and improve its visibility in search results.

Executing the strategy.

In the first two months of our SEO campaign, we implemented our on-page optimization strategy, which resulted in a 120% increase in organic traffic.

The number of pages visited per session increased by 160%. Overall, the site’s conversion rate doubled, and the average online order value went up by 30%.

After 6 months of working on this project, we dramatically improved their search engine rankings for their target keywords, which resulted in more than 700% increase in organic traffic.

Their online sales skyrocketed, resulting in 15 new orders per month.