How to Do Local SEO for a Business With Multiple Services

If your business offers multiple services, it’s crucial to optimize all of them for local search. In this article, we will explain how to do local SEO for a business with multiple services.
Multiple services
In the beginning, focus on your most profitable services.

For each service, you need an SEO strategy that includes initial research, creating a separate page and optimizing it for the target keywords, and creating supporting content for it.

Local SEO for Businesses With Multiple Services.

1. Identify the Most Profitable Services.

Local SEO is no small feat.

Especially if your business offers a variety of services, you’ll need a tailored SEO approach for each of them.

It can all feel a bit daunting, which is why you need to prioritize.

Begin by identifying your most profitable services and optimize those first for local search.

This way, you can concentrate on just a handful of pages that will deliver the most significant ROI for you.

Once you’ve set up these crucial service pages, you can then ramp up your SEO efforts and start promoting additional services.

Remember, slow and steady wins the race, so don’t rush the process.

2. Start With Keyword Research.

You should always start creating your SEO strategy with keyword research.

After you’ve picked the most lucrative services, you need to understand how people search for those services in your particular location. What keywords do they use?

During the keyword research phase, you can find that there are tens or even hundreds of keywords people use to search for the service you offer.

Ahrefs keyword explorer
You can use any keyword research tool to find target keywords for your landing pages.

You will need to pick one – your target keyword.

To pick your target keyword, find the keyword with the highest monthly volume that perfectly fits the user’s search intent to buy your service.

You need one target keyword for each service page you are going to create.

And if you properly optimize your pages for your target keywords, you will win all the secondary keywords.

3. Create a Landing Page for Each Service.

To create a strong online presence for your business, you’ll need to dedicate a separate page for each service you offer.

It’s always wise to scope out the competition, even if they’re indirect competitors based in another city or state. This way, you can get a sense of what your own service pages should look like.

Take note of their call to action – do they inspire you to take action? Are there testimonials to showcase happy customers? What about eye-catching photos and compelling case studies?

Reverse-engineer their services pages to get a better understanding of how you should design your own landing pages.

Who knows, you might even discover new, creative ways to showcase your own services that you haven’t thought of before!

4. Optimize Your Landing Pages.

On-page optimization is the most important ranking factor.

And there are a lot of things that go into on-page optimization.

Make sure you have your target keyword in four places: URL, Title tag, H1, and once in your paragraph text.

5. Create Supporting Pages.

Once you have created your services pages, you must create supporting pages.

Supporting pages often target informational keywords.

People also ask results
You can use People Also Ask results to get ideas for your supporting content.

It’s a good practice to create 5-7 supporting pages for each landing page.

Supporting pages have a link to the main pages to give a boost in rankings.

6. Add All Your Services to Your Google Business Profile.

Google Business profile is a great lead-generation tool.

And it allows you to add services you offer to your customers.

Google Business profile official website
Add all of your services to your Google Business profile.

Choose your primary main category and then add secondary categories relevant to your business.

Then, add all of your services under every selected business category.

If you don’t see a particular service in the drop-down menu, you can add a custom service.

Final Words.

And again, try to focus your attention only on the most important pages in the beginning.

If you do everything correctly, and your pages start ranking and bringing traffic, your website will have more authority.

So when you scale and add more service pages to your website, they will start ranking much faster.

Denis Cherkasov is the founder and CEO of Hot Local Spot, a boutique local SEO marketing agency for small businesses. | LinkedIn

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