As the premier search engine, Google receives over 63,000 searches per second. That’s over 5.6 billion searches per day! So, it’s no wonder that businesses want to optimize their Google My Business listings to ensure they’re seen by potential customers.
Optimizing Google My Business profile is the cornerstone of the Denver local search optimization. And just because you’ve claimed and verified your business on GMB, doesn’t mean that your work is done. In order to ensure that your business is getting the most out of its GMB listing, you need to optimize it for the Denver area.
By optimizing your GMB listing, you are increasing your chances to appear in the local pack. And, as you probably know, appearing in the local map pack can do wonders for your business. Not only will it help you to attract more clicks and web traffic, but it can also help to boost your brand’s awareness and visibility.
So, how do you go about optimizing your GMB listing for the Denver area? Here are a few tips to get you started:
Make sure your NAP is consistent.
One of the most important things you can do to optimize your GMB listing is to make sure your NAP (name, address, and phone number) is consistent across the web. That means, if your business’s name is “Acme Plumbing,” you need to make sure that this is the name that appears on your GMB listing, website, social media profiles, etc. The same goes for your business’s address and phone number.
If your NAP is not consistent, it will confuse both Google and your potential customers. So, take the time to do a quick audit of your online presence to ensure that your NAP is consistent across the board.
Use keyword-rich titles and descriptions.
When creating your GMB listing, be sure to include relevant keywords on your website pages. This will help to ensure that your listing is being found by those who are searching for businesses like yours in the Denver metro area.
To find the right keywords to use, you can use a tool like Google AdWords Keyword Planner or Semrush. Simply enter in a few relevant keywords and see what comes up. You can also try using some of the following tips:
- Use long-tail keywords
- Incorporate local keywords (e.g., Denver, Colorado)
- Use relevant keywords that describe your business and/or products/services
- Use keywords that are relevant to your business’s location
Add photos and videos.
Another great way to optimize your GMB listing is to add photos and videos. This will help to make your listing more visually appealing and, as a result, more likely to attract clicks.
When adding photos, be sure to use high-quality images that are relevant to your business. You can also add videos to your GMB listing, which is a great way to give potential customers a “taste” of what your business is all about.
In addition to adding information to your listing, you can also use Google My Business to post updates about your business. This is a great way to let potential customers know about new products, special offers, or events you’re hosting. You can also use GMB to answer frequently asked questions or address any customer concerns.
Encourage customer reviews.
Customer reviews can do wonders for your business. Not only do they help to build trust and credibility, but they can also help to improve your GMB listing’s ranking.
To encourage customers to leave reviews, you can send them follow-up emails after they’ve made a purchase or interacted with your business in some way.
Respond to reviews.
In addition to encouraging customers to leave reviews, you also need to make sure that you’re responding to them. This shows that you value your customers’ feedback and that you’re willing to address any concerns they may have. When responding to reviews, be sure to do so in a professional and courteous manner. If you’re not sure how to respond to a negative review, you can check out this helpful article from Google.
By following these tips, you can help to ensure that your GMB listing is optimized for the Denver area. And, this can go a long way in helping your business to attract more clicks, web traffic, and customers.