If you aim to expand your beach cleaning business’ customer base through organic search, incorporating local SEO strategies can be crucial. It is essential to comprehend the fundamentals of local SEO, its functionalities, and the ranking factors that carry the most weight.
This guide provides valuable information on optimizing your beach cleaning services for local search, empowering you to attract a broader customer base and expand your business.
Intro to Local SEO for Beach Cleaning Services.
What Is Beach Cleaning SEO?
Local SEO involves optimizing your beach cleaning business’ online presence to enhance its visibility in local and localized organic search engine results.
The three primary pillars of local search are proximity, prominence, and relevance.
To achieve a higher ranking in search results, local SEO employs both technical and creative techniques to persuade search engines that your beach cleaning services are a relevant solution to online searchers in the vicinity of each business location and should be prominently featured in their search results.
Why Is SEO Important for Beach Cleaning Services?
According to Search Engine Roundtable, 46% of Google searches have “local intent,” meaning they are related to local businesses.
Moreover, RankRanger discovered that 29% of Google SERPs feature a local pack in their results.
In addition, Google revealed that 76% of consumers who conduct a local search on their phone will visit a store on the same day.
These statistics underscore the crucial role that local searches play in the SEO landscape.
By ensuring that your beach cleaning business appears in these search results, there is a strong likelihood that potential customers will visit your establishment within a matter of minutes.
Local SEO Ranking Factors.
When an individual searches for beach cleaning services, Google searches through its index to offer the most relevant results for that specific query.
What sets local SEO apart is that Google employs a distinct set of ranking factors to determine the ranking of local search results.
Local SEO has a set of unique ranking signals, including:
- The location that the person is searching from.
- Presence of Google My Business listing.
- NAP citations.
- Keywords used in Google My Business Profile
- Google Maps star rating for that business.
- The sentiment of online reviews.
- Keywords used in online reviews.
- The number of “check-ins” at that location.
Google showcases two types of search results for local searches: map pack results and organic blue link results, dividing Local SEO into two categories.
Fortunately, it is feasible to rank for both of these result types.
Map Pack Results.
The local pack, commonly known as the map pack, is a Google SERP feature that exhibits the most prominent local business listings and a corresponding map. This feature usually appears at the top of Google’s search results for local queries.
Organic Search Results.
The standard organic search results comprise the traditional “10 blue links” and typically emerge below the map pack results.
Step-By-Step SEO Guide for Beach Cleaning Services.
Optimizing for local search is a complex and time-consuming process that requires a significant investment.
It can take months to see tangible results and a substantial budget to optimize your website.
Furthermore, you’ll be competing against established sites that have already invested thousands in their content and backlinks.
The reality is that some sites may be out of reach, and you may not have the necessary resources to surpass them for their targeted keywords.
However, there are plenty of keywords available that can be accessible to everyone.
The key is to understand how to discover them and how to ensure that your beach cleaning business appears in search results for those keywords.
To achieve this, you’ll need a comprehensive SEO strategy in place.
1. Keyword Research.
The primary goal of local SEO is to effectively market your beach cleaning services to your targeted local audience. To create a successful SEO strategy, the first step is to identify the most relevant and effective keywords to target.
Using professional SEO tools such as Ahrefs, Semrush, or Moz, you can gain insight into how people search for your beach cleaning services in your local area and the keywords they use. This research will generate a list of potential keywords, but not all of them will be suitable for optimization.
To determine which keywords to target, you should focus on those with commercial intent, concise phrasing, a reasonable monthly search volume, and a SERP that you can realistically compete in.
Reviewing the SERP for each keyword will help you understand which websites are already ranking on the first page of search results.
It’s important to note that optimizing your page for the target keyword can also yield benefits for hundreds of secondary keywords.
So by properly optimizing your content, you can increase the likelihood of appearing in search results for a range of related queries.
2. Make Sure Your Website Is Mobile-Friendly.
Over 60% of organic search visits now originate from mobile devices, making mobile optimization a critical component of your SEO strategy.
Since 2019, Google has primarily used the mobile version of websites for indexing and ranking, meaning that the mobile version of your site takes priority when it comes to search results.
It’s important to note that there is only one index for both desktop and mobile versions of your site, and it prioritizes the mobile version.
Therefore, it’s crucial to ensure that your website is mobile-friendly before adding new content.
The best way to optimize your website for mobile devices is to use a responsive design.
Responsive design allows for the same web page to be served to both mobile and desktop users, with the page rendering adjusting based on the device.
Not only does responsive design simplify your SEO efforts by allowing for sharing and linking with a single URL, but it also reduces mobile site errors, requires less time to maintain, and saves resources when crawled by Google.
By creating one page per content piece and adjusting the layout automatically, responsive design is a win-win for mobile SEO.
3. Create a Landing Page for Each of Your Services.
After identifying your target keywords, the next step is to create landing pages for each of your beach cleaning services.
Landing pages are designed to capture important visitor information through strategically crafted forms.
To provide a seamless user experience, effective landing pages are designed to be simple and direct, guiding visitors toward a conversion event clearly and concisely.
This means avoiding flashy distractions that might overwhelm or confuse visitors.
By creating a landing page for each service you offer, you can effectively communicate the unique benefits of each service to potential customers and improve your chances of converting website visitors into paying customers.
4. Optimize Your Landing Pages.
The objective of a landing page is to rank for specific keywords and encourage user engagement through a call-to-action (CTA). It’s important to optimize your landing page for both search engines and people.
To optimize your landing page for search engines, you should strategically place your target keyword and its variations in four key areas: the URL, title tag, H1 tag, and at least once in the paragraph.
However, the ultimate goal of your landing page is to drive conversions.
Even if it ranks well in search results, it’s useless if it doesn’t bring in leads for your beach cleaning business.
To optimize the conversion rate of your landing page, you can take several steps, including:
- Write a good and compelling copy.
- Let your visitors have different options to contact you.
- Prominently display your phone number and make it clickable.
- Create a web form as simple as possible to reduce any friction points.
- Add an online chat widget.
- Don’t link to other pages from your landing page (you don’t want your visitors to steer away from completing the conversion).
- Add reviews and testimonials.
5. Verify Your Google Business Profile.
Google Business Profile (formerly Google My Business) is a crucial component of local SEO and should be a top priority for your beach cleaning business.
Its importance cannot be overstated, as it has the potential to drive a significant amount of traffic and customers to your business, even without a website.
To begin, you must claim and verify your business using a postcard or phone number (if available).
Once verified, it’s essential to fill in every data point with accurate information.
To properly choose your main and secondary categories, conduct competitor research.
Pay close attention to your business name, address, and phone number, as this information is crucial for building citations later on in your local SEO strategy.
It’s recommended to use a local phone number with the area code specific to the location you want to rank in.
6. Get More Reviews.
It’s crucial to gather positive reviews for your Google Business Profile to boost your online reputation and attract more customers.
Start by reaching out to previous customers via email and kindly ask them to leave a review.
Remember to also encourage your current customers to leave a review after their experience with your business.
Make the review process as easy as possible for your customers.
Create a shortcut link that takes them directly to your GBP review page with just one click.
You can even print a QR code and display it in your office or on your business cards.
Remember to respond to every review, whether it’s positive or negative.
By doing so, you show your customers that you value their feedback and are dedicated to improving their experience.
Have a plan in place to address any negative reviews and resolve disputes promptly.
Keep in mind that it’s best not to respond to suspected fake reviews. It will be much easier to remove them.
7. Find Keywords for Your Supporting Content.
After setting up pages that target commercial keywords, the next step is to create pages that target informational keywords, commonly referred to as supporting content.
Google is adept at determining the nature of a webpage and favors websites that offer more than just pages selling products or services.
As a best practice, it’s recommended to maintain a 30/70 ratio, with 30% being commercial content (such as landing pages) and 70% being informational content (such as blog posts).
Incorporating blog posts is crucial not only to add non-commercial content but also to enhance your landing pages through interlinking.
Moreover, informational content will bolster your topical authority, thereby boosting your rankings for commercial pages.
Therefore, it is imperative to create supporting content for local SEO.
To generate ideas for your supporting content, you will have to conduct another round of keyword research.
This time, you will need to look for keywords that reflect informational intent.
These keywords usually face less competition, and with the right keyword research, you can rank for them quickly and increase traffic to your website.
8. Power Up Your Landing Pages With Internal Links.
Perhaps you have heard that obtaining backlinks is crucial for SEO success.
However, it can be challenging to acquire backlinks, particularly for commercial web pages.
After all, why would someone link to a page that is promoting a product or service?
Furthermore, you have no control over which websites link to yours.
The good news is that you may not require a significant number of backlinks after all.
By utilizing internal links from your website, you can pass link juice to your landing pages and improve their search engine ranking position (SERP).
If you link to your target page from an article that is already ranking well, you will see the most outstanding results.
Since informational content is generally simpler to rank, this shouldn’t be a concern.
To enhance your landing page’s authority, select the five to seven most appropriate articles and incorporate a link with descriptive anchor text to your target page.
Then, connect those articles in a silo by interlinking them together.
9. Build Local Citations.
It is crucial to ensure that the NAP data (Name, Address, and Phone number) of your business is consistent and accurate across all online platforms to maintain its credibility and visibility.
This means ensuring that the NAP information is consistent and up-to-date on your website, GBP profile, business directories, local listing sites, and any other online platforms that mention your beach cleaning services.
To achieve this, various citation tools and services are available, including WhiteSpark and Loganix, which can help you manage your NAP data.
However, before using any tool or service, it is important to have the most accurate and current information about your beach cleaning business, including both current and historic NAP data, which may help you identify and update outdated citations.
To begin, you can run a report to identify any listings with incorrect information and fix them.
After that, focus on building citations on new sites.
Once you have created citations on popular platforms such as Yelp, FourSquare, and Angie’s List, it is essential to concentrate on local sites to boost your Map Pack rankings with highly relevant citations.
Finding these local citation opportunities can be done through various methods, but one effective way is to use the Link Intersect in Ahrefs or Backlink Gap feature in Semrush.
These tools allow you to identify and analyze your competitors’ backlinks and find potential citation sources in your local area.
Therefore, you can find the biggest competitors in your area, who likely already have many citations on various local directories, and run them through one of these tools.
10. Build Backlinks.
If you’re a business owner, chances are you have established relationships with other businesses in your area.
These could include contractors, distributors, wholesalers, suppliers, and non-competing local businesses. You can leverage these relationships to improve your online presence and search engine ranking by getting links to your website from these businesses.
To get started, create a list of all the businesses you have a relationship with and reach out to them to see if they would be willing to link to your website.
The good news is that traditional link-building strategies are also effective for local SEO.
By networking with other website owners in your industry, you may be able to find additional opportunities for backlinks.
11. Optimize for EEAT.
E-E-A-T is short for Experience, Expertise, Authoritativeness, and Trustworthiness, which are key criteria that search engines like Google consider when evaluating the quality and credibility of a website.
While improving your E-E-A-T won’t guarantee higher rankings, it’s still important to strive for it in your SEO strategy to cover as many bases as possible.
It’s worth noting that E-E-A-T is a relatively ambiguous ranking factor, meaning that there’s no need to obsess over it or try to game the system.
Here are the quick tips on how to optimize for EEAT:
- Add a local business schema on your homepage.
- Add your phone number and business address to the footer and put it on the Contact Us page.
- Add an author box to your blog posts.
- Create an author page for all your blog writers with social media links to their profiles.
- Add your team members to the About Us page.
- Add a copyright statement to the footer with the current year.
How to Track Your Local SEO Progress.
Monitoring progress is a crucial element of any effective strategy. This is especially true for local SEO, which can take some time to yield tangible results.
It’s important to assess the effectiveness of your approach early on so that you can make any necessary adjustments quickly.
Failing to track progress can result in months of wasted effort on an SEO strategy that was doomed to fail from the outset.
By regularly checking in on your progress, you can ensure that you are on track to achieve your goals and adjust your approach as needed.
Local SEO Tools.
There are numerous SEO tools available to help you monitor and optimize your SEO efforts. These tools come in both free and paid versions.
Free SEO tools are provided by Google itself. They offer useful insights into your website’s performance and can help you identify areas for improvement.
Paid SEO tools, on the other hand, are third-party software that provides additional features, such as the ability to reverse-engineer your competitors’ SEO strategy, monitor your website’s search engine rankings for target keywords, and manage all of your online listings in one place.
To effectively execute your SEO strategy, it’s essential to have the right tools at your disposal. Here are some local SEO tools that can help you achieve your goals.
Google Business Manager.
Google Business Manager, formerly known as Google My Business, is a powerful tool for tracking your business’s online presence.
With this platform, you can monitor several key metrics, such as how often your business appears in local search results, the number of website visits resulting from clicks on your profile, and how many people called your business or requested directions to your location.
Google Search Console.
Google Business Manager allows you to monitor your local map pack rankings, whereas Google Search Console (GSC) helps you keep track of your website’s performance in the organic search results.
Using GSC, you can view the keywords for which your website is ranking, the number of impressions, average position, and Click-Through Rate (CTR).
Additionally, GSC can assist you in resolving technical issues such as schema errors, slow website speed, 404 pages, redirect errors, and more.
In GSC, you can also access your backlink report, but bear in mind that Google doesn’t display all of the backlinks to your website.
Moreover, the links displayed by Google may not necessarily be the most significant backlinks.
Google tends to selectively display them.
To view the complete list of backlinks, you will need to use paid SEO software with a backlink checker tool.
Accessing the list of backlinks a website has is very important, whether you’re reverse-engineering your competitors’ website SEO or analyzing your site.
There are a variety of tools you can use.
The most popular ones that provide backlink reports are Ahrefs, Semrush, and Majestic.
Google Analytics and Google Tag Manager.
As your website’s traffic increases, it becomes crucial to comprehend how visitors interact with your site and whether or not they convert into leads.
By using Google Tag Manager, you can set o[ conversion tracking for your website, and subsequently, through Google Analytics, monitor how many website visitors have contacted your beach cleaning business.
Organic Rank Tracker.
To ensure that your website ranks for your target keywords, it’s important to monitor its position in the search results.
Although Google Search Console allows you to filter the data by country, it may not be sufficient for local SEO.
This is because the organic results differ from one city or neighborhood to another.
That’s why you need a tracking tool that can track your target keywords for a specific location.
Both Ahrefs and Semrush offer a keyword tracking feature that allows you to narrow down your location to a zip code.
This will help you determine how your website is performing in a particular city or neighborhood.
Local Map Rank Tracker.
It’s important to note that organic search results can differ from one city to another, and local map pack results can vary even when you walk across the street.
To track your local map pack results, you can utilize tools such as Local Viking or Local Falcon.
These tools allow you to monitor the ranking of your Google Business Profile in tens or even hundreds of different locations within your target local area.
This can help you understand how your business is performing across various neighborhoods and cities in your area.
When your business is listed on various directory sites, it’s possible to have tens or even hundreds of citations.
Therefore, it’s crucial to have a tool that can manage all of them in one place and ensure that your NAP (Name, Address, Phone number) information is consistent across all directories.
To accomplish this, you can use BrightLocal or WhiteSpark, which are tools that can help you manage your business citations and keep your NAP information consistent.
With these tools, you can easily manage your business listings and update your NAP information across multiple directories, saving you time and ensuring accuracy.
Local SEO encompasses a large variety of different techniques, and it’s impossible to cover everything all at once.
But we have covered the most important aspects of SEO for beach cleaning services.
By now, you should have a solid grasp of how it works.
If you’re interested in further expanding your knowledge and exploring the subject in greater depth, there are some additional resources you can read.
Consider taking a look at our other articles to continue your learning journey.