Here’s Why Organic Traffic Matters for Your Small Business.

If you’re a business owner, you’ve probably heard of search engine optimization (SEO). But what is it, and why should you care? SEO is the process of making your website more visible in search engine results pages (SERPs). Essentially, it’s a way to improve your website’s ranking in search results. Why does this matter? Well, consider this: – 97% of users searched online to find a local business. -78% of local searches on mobile result in an offline purchase. -50%

small business challenges

Business Challenges Every Small Business Struggles With.

There are countless challenges that come with running a small business. From attracting and retaining customers to managing cash flow, every business owner has to face some level of challenge on a daily basis. But there are some challenges that are unique to small businesses. These are the seven challenges that we see small businesses struggle with the most. Not Having a Solid Business Plan. If you don’t have a clear business plan, it can be difficult to make your

Latest posts.

How to A/B Test and Why It’s Important.

As a business owner, you’re always looking for ways to improve your conversion rate and drive more sales. If you’re not implementing A/B testing, you’re missing out on valuable data that could help improve your conversions. A/B testing is essentially a controlled experiment where two (or more) versions of something are shown to users at random, and the version that results in the most favorable outcome is deemed the winner. For example, if you’re trying to decide between two headlines

Outsourcing Marketing For a Small Business.

Small business owners face many challenges in today’s economy. They must compete with large businesses that have more resources and name recognition. They also have to contend with the ever-changing landscape of technology and marketing. 1.7 million small businesses are started each year in the United States. Of those, only half will survive past the five-year mark. Why do so many fail? One common reason why small businesses fail is because they don’t market themselves effectively. Marketing is essential for

Here’s Why Organic Traffic Matters for Your Small Business.

If you’re a business owner, you’ve probably heard of search engine optimization (SEO). But what is it, and why should you care? SEO is the process of making your website more visible in search engine results pages (SERPs). Essentially, it’s a way to improve your website’s ranking in search results. Why does this matter? Well, consider this: – 97% of users searched online to find a local business. -78% of local searches on mobile result in an offline purchase. -50%

small business challenges

Business Challenges Every Small Business Struggles With.

There are countless challenges that come with running a small business. From attracting and retaining customers to managing cash flow, every business owner has to face some level of challenge on a daily basis. But there are some challenges that are unique to small businesses. These are the seven challenges that we see small businesses struggle with the most. Not Having a Solid Business Plan. If you don’t have a clear business plan, it can be difficult to make your

How People Search For Local Businesses.

As the internet has become more and more commonplace, the way people search for local businesses has changed dramatically. No longer are people reliant on the old-fashioned phone book to find what they need. Instead, they turn to the internet – and specifically, search engines – to help them locate businesses in their area. The most common way people search for local businesses is online searches. This is due to the fact that people are using the internet more and

spending money on seo

How Much Should You Spend on SEO?

If you’re running a business, you’re probably always looking for ways to increase profits and get ahead of the competition. One way you may be considering is investing in search engine optimization (SEO). But how much should you spend on SEO? It’s important to first understand what SEO is and how it can benefit your business. SEO is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). This can be done through

waiting for seo to work

How Long Does It Take to Rank Locally.

Nowadays, local SEO is a much more complex beast, with a whole host of ranking factors to consider. From on-page optimization and schema markup to link building and reviews, there’s a lot to think about when it comes to local SEO. And, of course, all of this is made even more complex by the fact that the local SEO landscape is constantly changing due to the fact that Google’s constantly tweaking their algorithm. The ultimate goal of SEO is to improve

marketing budget

Google Ads or Local SEO?

Have a strict marketing budget and don’t know whether to buy Google Ads or invest in local SEO? Well, even Google says that local SEO is a better choice in the long run. Google Ads is a form of online advertising that allows businesses to place ads on the Google search engine and other Google-affiliated websites. Google Ads operates on a pay-per-click (PPC) basis, which means businesses only pay when someone clicks on their ad. businesses can set a budget for their

google maps

How to Rank Your Website Locally.

It’s simple: appearing first in the search results is the best way to get more customers. More customers means more business, and that’s what we all want. And here’s how to do it. Optimize your Google My Business profile.  Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you, contact you, and learn

local business owner

What Is Local SEO, and How Does It Work?

Local SEO is the process of optimizing your online content and presence to rank higher in search results for specific geographic areas. By optimizing your website and online content for your city, state, or region, you can increase your chances of being found by people searching for products or services in your area. Local SEO is different from traditional SEO in that it requires a different set of techniques and strategies.  How did search engines evolve?  Search engines have come

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