If you’re a business owner, you’ve probably heard of search engine optimization (SEO). But what is it, and why should you care? SEO is the process of making your website more visible in search engine results pages (SERPs). Essentially, it’s a way to improve your website’s ranking in search results. Why does this matter? Well, consider this: – 97% of users searched online to find a local business. -78% of local searches on mobile result in an offline purchase. -50%
There are countless challenges that come with running a small business. From attracting and retaining customers to managing cash flow, every business owner has to face some level of challenge on a daily basis. But there are some challenges that are unique to small businesses. These are the seven challenges that we see small businesses struggle with the most. Not Having a Solid Business Plan. If you don’t have a clear business plan, it can be difficult to make your
As the internet has become more and more commonplace, the way people search for local businesses has changed dramatically. No longer are people reliant on the old-fashioned phone book to find what they need. Instead, they turn to the internet – and specifically, search engines – to help them locate businesses in their area. The most common way people search for local businesses is online searches. This is due to the fact that people are using the internet more and
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