If you’re a business owner, you’ve probably heard of search engine optimization (SEO). But what is it, and why should you care? SEO is the process of making your website more visible in search engine results pages (SERPs). Essentially, it’s a way to improve your website’s ranking in search results. Why does this matter? Well, consider this: – 97% of users searched online to find a local business. -78% of local searches on mobile result in an offline purchase. -50%
There are countless challenges that come with running a small business. From attracting and retaining customers to managing cash flow, every business owner has to face some level of challenge on a daily basis. But there are some challenges that are unique to small businesses. These are the seven challenges that we see small businesses struggle with the most. Not Having a Solid Business Plan. If you don’t have a clear business plan, it can be difficult to make your
Nowadays, local SEO is a much more complex beast, with a whole host of ranking factors to consider. From on-page optimization and schema markup to link building and reviews, there’s a lot to think about when it comes to local SEO. And, of course, all of this is made even more complex by the fact that the local SEO landscape is constantly changing due to the fact that Google’s constantly tweaking their algorithm. The ultimate goal of SEO is to improve
Have a strict marketing budget and don’t know whether to buy Google Ads or invest in local SEO? Well, even Google says that local SEO is a better choice in the long run. Google Ads is a form of online advertising that allows businesses to place ads on the Google search engine and other Google-affiliated websites. Google Ads operates on a pay-per-click (PPC) basis, which means businesses only pay when someone clicks on their ad. businesses can set a budget for their
It’s simple: appearing first in the search results is the best way to get more customers. More customers means more business, and that’s what we all want. And here’s how to do it. Optimize your Google My Business profile. Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you, contact you, and learn
Local SEO is the process of optimizing your online content and presence to rank higher in search results for specific geographic areas. By optimizing your website and online content for your city, state, or region, you can increase your chances of being found by people searching for products or services in your area. Local SEO is different from traditional SEO in that it requires a different set of techniques and strategies. How did search engines evolve? Search engines have come
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